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Step-by-Step Guide: How to Sign Up for a Microsoft Advertising Account

Microsoft Advertising is a valuable tool for businesses looking to expand their online presence and reach new customers. In this step-by-step guide, we'll walk you through the process of setting up a Microsoft Advertising account and creating effective campaigns.


Microsoft Advertising, formerly Bing Ads, is a platform that allows businesses to create and display ads on Bing search results, Microsoft-owned websites, and partner websites. With Microsoft Advertising, you can reach millions of users who are actively searching for products and services in your industry.

Why Microsoft Advertising is important

Microsoft Advertising offers several benefits to businesses, including:

  • A large and diverse audience

  • A lower cost per click compared to other platforms

  • Advanced targeting capabilities

  • Intuitive campaign management tools

Requirements for setting up a Microsoft Advertising account

To create a Microsoft Advertising account, you'll need:

  • A Microsoft account

  • A valid form of payment

  • Ad content that complies with Microsoft Advertising policies

Creating a Microsoft Account

A Microsoft account is required to access Microsoft Advertising. Here's how to set one up:

  • Go to the Microsoft Sign-up page and click "Create one."

  • Enter your email address, phone number, and password.

  • Verify your email address or phone number.

  • Complete your profile information, including your name and country of residence.

Navigating to Microsoft Advertising

Once you have a Microsoft account, you can access Microsoft Advertising through the dashboard.

  • Sign in to your Microsoft account.

  • Click on the Microsoft Advertising icon.

Creating a New Ads Account

To create a new ads account, follow these steps:

  • Click "Create account."

  • Enter your account name and time zone.

  • Select the country and currency for your account.

  • Choose your targeting options, including location, language, and audience demographics.

Inputting your payment information

To begin running ads, you'll need to add a valid form of payment to your account. Microsoft Advertising accepts several payment options, including credit card, debit card, and PayPal.

  • Click on the "Billing" tab.

  • Enter your payment information.

  • Choose your preferred billing method.

Setting Up Your Campaign

Once your account is set up, you can create your first campaign. Here's how:

  • Click on "Create campaign."

  • Choose your campaign type and goal.

  • Set your budget and bidding strategy.

  • Choose your target audience, including location, demographics, and interests.

Selecting Ad Type

Microsoft Advertising offers several different ad types, including search ads, display ads, and video ads. Choose the ad type that best fits your campaign goals and target audience.

Creating Your Ad

To create an effective ad, follow these best practices:

  • Use clear and concise language.

  • Highlight your unique value proposition.

  • Include a call-to-action.

  • Use high quality images or videos.

Uploading images and videos

When creating ads, you can upload images and videos to make your ad more visually appealing.

  • Click on "Ad groups."

  • Click on "Ads."

  • Choose the ad format you want to create.

  • Follow the prompts to upload your media.

Reviewing Your Ad

Before finalizing your ad order, be sure to preview and review your ad to ensure it meets Microsoft Advertising policies and your campaign goals.

  • Click "Preview your ad."

  • Review your ad and make any necessary changes.

  • Click "Save and continue" to finalize your ad order.

Making Payment

Once your ad is finalized, you'll need to make a payment to begin running your ads.

  • Click on the "Billing" tab.

  • Choose your payment method.

  • Choose your billing type.

  • Enter your payment information.

Tracking Your Ads

It's important to track your ads' performance to optimize your campaigns for better results.

  • Use the Microsoft Ads manager to view your campaign data.

  • Review metrics like click-through-rate, impressions, and conversions.

  • Use this data to adjust your targeting and ad creatives for better performance.

Understanding the Auction Process

Microsoft Advertising uses an auction process to determine which ads are displayed to users. Here's how it works:

  • Advertisers bid on certain keywords or phrases.

  • When a user searches for a relevant term, Microsoft Advertising holds an auction.

  • The ads with the highest bid and ad quality score appear at the top of the search results.

Bing Ads Benefits

Advertising on Bing offers several benefits, including:

  • A large and growing audience

  • A lower cost per click compared to other platforms

  • Advanced targeting capabilities

  • More ad placement opportunities.

Microsoft Advertising Reporting

Microsoft Advertising offers several reporting options to help you track your ads' performance and make data-driven decisions.

  • Use the "Reports" tab to generate pre-built reports.

  • Customize your reports to show only the data that's most relevant to your campaign.

App Ads

If you have a mobile app, App Ads can help you reach new users and drive app installs and engagement.

  • Choose your target demographic and audience.

  • Set your budget and bidding strategy.

  • Choose your ad format and upload your creative.

LinkedIn Ads

LinkedIn Ads allow businesses to target LinkedIn users based on job title, industry, and other criteria.

  • Choose your target audience based on job title, industry, demographics, and interests.

  • Set your budget and bidding strategy.

  • Choose your ad format and upload your creative.

Dynamic Search Ads

Dynamic Search Ads allow you to automatically create and target ads based on the content of your website.

  • Set up your Dynamic Search Ads campaign.

  • Choose your targeting options.

  • Review and refine your ad creatives.

Microsoft Advertising Help Center

If you need help with Microsoft Advertising, the Help Center offers several support services.

  • Chat with a support agent.

  • View step-by-step tutorials and guides.

  • Search for answers to common questions.

Best practices for optimizing campaigns

To get the most out of your Microsoft Advertising campaigns, be sure to follow these best practices:

  • Test different ad creatives and messaging.

  • Use negative keywords to avoid irrelevant searches.

  • Regularly review your campaign data and adjust your targeting and bids accordingly.


Microsoft Advertising is a valuable platform for businesses looking to expand their online reach and connect with new customers. By following these steps and best practices, you can create effective campaigns that drive results for your business.

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